You know that I love 360° video and photo. I think it’s the next big thing in the world of photography. Up until now the only way to get really high quality content was to attach multiple cameras together in rigs and stitch the resulting footage after the fact. That’s all changing now. Sphere is a new lens that takes a full 360° by 180° image in a single frame.
This looks like it could be a game changer. However, it looks like it will cost just as much money as a multi-camera rig. Unfortunately most modern affordable DSLRs do not shoot 4K video (the photos themselves are over 4K resolution), and 360° is best viewed in the highest resolution possible, usually 4K is a minimum requirement. However, since it’s a lens, as camera technology improves over time, this lens will still be useful.
No pricing is announced, you have to make inquiries. You can rent it out though. Something I might be interested in doing one day.