I can’t help but think of Rat Race, sure there’s no betting going on here, and no one knows for sure where the treasure is, but there’s still an excitation millionaire’s ploy to put the common person on a field day.
This is a literal treasure chest, gold coins, gold bars, gold nuggets, diamonds, sapphires, rubies, ancient artifacts, all the things one would associate with a hidden treasure chest. The man who hid it, Forrest Fenn, has spent a lifetime collecting these priceless things and exploring nature and everything involved in it. He thinks that whoever ultimately finds the treasure will find 2 things, physical wealth, but also hopefully a new love of the outdoors, nature, and the world in general. I can’t say I blame him, that sounds like a great way to get people interested.
Here’s a nice montage of local news stories and interviews that give an overview of it:
He hasn’t just buried it in the middle of nowhere, he’s left 9 clues in a poem in his book: The Thrill of the Chase: A Memoir. He also claims that people have come within 200 feet of the location of where he buried it. Sure you have to take his word for it, but why not? There are worse things to spend your life searching after than hidden treasure in nature.