I may be a year behind the times, but you still gotta admit, this is a pretty cool video. It also looks super dangerous, but remember, all the best things have an element of danger to them. One of the advantages to being a year behind is that we can now watch the entire Built For It Trials ad campaign. This makes it worth it in itself.
Here’s a them making a Sand Castle:
The other 3 videos in the series, Lantern Festival, Bull in a China Shop, and Gravity are not nearly as exciting, at least from a lay-person’s perspective. You can watch the entire series on this playlist.